Jyoti Singh · Brand Designer · New Delhi
Lead Graphic Designer and Brand Design Manager with 5+ years across identity, event branding, signage, social and motion, for names like Mercedes-Benz Trophy, Credit Suisse and Tourism Malaysia.
Brands worked with: Mercedes-Benz Trophy, Credit Suisse, Tourism Malaysia, World Corporate Golf Challenge, Kapil Dev–Grant Thornton, Madhavrao Scindia Foundation, AV Thomas Group, Map My Study, PAC Asia and KAHU Venture Partners.
From a golf course to a glass door in Ludhiana: identities designed once and carried consistently across print, digital and physical space.
A complete tournament kit built in the Mercedes-Benz brand language: scorecards, welcome placards, caddy bibs, bag tags, car stickers, tee markers, contest signage and backdrops, all held to strict brand standards.
Original artwork, shown here as portfolio presentation boards.
As lead designer for six branches (Chandigarh, Ludhiana, Chennai, Jammu, Bangladesh and Kathmandu), Jyoti keeps one study-abroad brand consistent across billboards, office walls, glass branding, exhibition booths and event backdrops.
Launch campaign and website UI for EduProtect, a student admission-planning product: a loud, hand-drawn character style that stands apart from the blue study-abroad feed around it.
A full homepage for an early-stage investment firm, built on a geometric blue-and-coral system that carries through to its event standee. Scroll the frame to see the whole page.
An ongoing series on Instagram where Jyoti reimagines campaigns for brands she loves, combining AI image and video tools with art direction, typography and edit. One recurring character, many brand worlds.
Spec ads are self-initiated concepts, not commissioned by or affiliated with the brands shown.
End-to-end ownership of a visual identity: from strategy and concept to the last sticker on the last golf cart.
Logos, visual systems, brand guidelines and their governance across teams and branches.
Signage and wayfinding, backdrops, booths, billboards and large-format production.
Global and regional campaigns, content calendars, infographics, event and visit creatives.
Promotional videos, reels and AI-assisted motion, edited in Premiere Pro and After Effects.
Website UI and HTML newsletters that keep the brand intact on screen.
Programmes, brochures, packaging and e-commerce product visuals.
About
I'm a brand designer in New Delhi. Working with premium brands in high-pressure environments taught me to protect brand integrity down to the last pixel, whether I'm building an identity from scratch, refreshing one, or keeping a large campaign consistent.
I treat AI as a creative partner, not a shortcut, and double down on what it can't do: storytelling, emotion and a human touch.
Brand and creative output for six branches across digital, print and signage; EduProtect product line; UI for EduProtect and KAHU Venture Partners; pan-India and international lead-generation campaigns, including news and billboard ads.
Identity systems, HTML newsletters, print and event signage for premium golf tournaments, with brand guidelines for Mercedes-Benz, Credit Suisse, World Corporate, Tourism Malaysia, Kapil Dev–Grant Thornton, Madhavrao Scindia Foundation and AV Thomas Group.
100+ product visuals for e-commerce listings, plus launch videos for social.
Visual assets for the live broadcast programme “News Express”.
Education · Delhi University
Jey Yourway · the podcast
A weekly show about building a personal brand with purpose. New episodes every Wednesday on Spotify and YouTube.
Contact
Open to lead designer and brand design manager roles with agencies and MNCs, and to selected freelance projects.
Social media design
A daily feed, never on autopilot
Jyoti runs the full social calendar for Map My Study and PAC Asia: campaign posts, event creatives, explainers and memes, designed for students in India, Nepal and beyond. Tap any post to view it large.